Popular Olympic Champion figure skater Yuna Kim is “liked” by 439,000 people on Facebook and herTwitter profile is followed by over 350,000 people. While her Facebook page is very active, following her accomplishments on the ice and on television – with the occasional reference to the Olympic bid -@Yunaaa on Twitter is very quiet. But her messages, however infrequent – resonate.
“OMG: 1 month to go for the decision on the 2018 Winter Olympic + Paralympic Games. Follow @2018PyeongChang for updates!” was a recent tweet.
“Presenting tomorrow with my team PyeongChang 2018, for the IOC. Very excited!!!! “, was one of the very few others.
It is interesting to observe how that enthusiasm and references to the bid hasn’t amounted to more followers for the bid’s Twitter account. Her rise to fame as an Olympian has transformed her into a national icon in . She has large sponsorship deals from Nike, Korean Air and Hyundai and she has appeared in many commercials – most notably an endorsement for an extremely popular Samsung phone that bore her name.